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BEST IDEA WINS
Two major British ad agencies, Karmarama and BMB, recently announced that they are to open in-house PR agencies. They are following in the wake of agencies like M&C Saatchi, Ogilvy, Publicis and TBWA. The battle between PR and advertising is escalating. But the swords and battlefields are swapped for modern warfare. It all happens behind enemy lines. The ad agencies starts thei
Two major British ad agencies, Karmarama and BMB, recently announced that they are to open in-house PR agencies. They are following in the wake of agencies like M&C Saatchi, Ogilvy, Publicis and TBWA. The battle between PR and advertising is escalating. But the swords and battlefields are swapped for modern warfare. It all happens behind enemy lines. The ad agencies starts thei
16.06.2010
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