MEDIA RELATIONS
There are two realities. The actual and the perceived. The Scandinavian media is always happy to convey its interpretation of reality. The challenge you face is how to communicate with the media in the right way. Your own credibility and ability to get the message across are crucial if you are to present a professional appearance and position yourself well in the media. How should you formulate and communicate your message? Media relations is about putting forward your message, whether with regard to products, influencing public agencies, market power or opinion building. Or media relations might be about how you can tell the true story when the journalists are on the wrong track. In order to master the media, you need knowledge. The cost of investing in such knowledge building is trifling compared to the long-term costs of bad publicity or no publicity at all.See deliveries.
THERE ARE PR CONSULTANTS AND THEN THERE ARE PR CONSULTANTSAlexandra Pascalidou, the journalist and author, was accused in Sweden’s Dagens Media of having plagiarised a text....
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BEST IDEA WINS
Two major British ad agencies, Karmarama and BMB, recently announced that they are to open in-house PR agencies. They are following in the wake of agencies like M&C Saatchi, Ogilvy, Publicis and TBWA. The battle between PR and advertising is escalating. But the swords and battlefields are swapped for modern warfare. It all happens behind enemy lines. The ad agencies starts thei
Two major British ad agencies, Karmarama and BMB, recently announced that they are to open in-house PR agencies. They are following in the wake of agencies like M&C Saatchi, Ogilvy, Publicis and TBWA. The battle between PR and advertising is escalating. But the swords and battlefields are swapped for modern warfare. It all happens behind enemy lines. The ad agencies starts thei
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