Communication that shifts power

Communication that shifts power

FAST-MOVING CONSUMER GOODS (FMCG)

The Geelmuyden.Kiese sector group for Fast Moving Consumer Goods (FMCG) combines communication expertise with leading knowledge of consumer goods. The sector group has extensive experience at the retailer and supplier levels for a multitude of different consumer goods. We have helped with launches, product PR, large and small marketing campaigns, competitor and competition issues, work on regulatory frameworks as well as product, company and industry crises. We have done extensive work on integration issues along the whole value chain in several sectors. Our advisers have extensive experience of the way PR and mass communications can be used effectively to build awareness and brand confidence. We also offer specialist expertise in media relations and contact with the public sector when required.

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Fast moving consumer goods (FMCG)
In many ways, the area of FMCG is currently undergoing a period of change....
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When the agenda is different
Hold the front page. Food has become a hot topic in the media....
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TIPS: PRODUCT PR
Product information for the media is a mix of efficiency and enthusiasm. ...
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Friends, not enemies
Many Fast-Moving Consumer Goods (FMCG) companies are beginning to understand that it is not enough simply to shout louder and louder through TV spots and adverts in the p...
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BEST IDEA WINS

Two major British ad agencies, Karmarama and BMB, recently announced that they are to open in-house PR agencies. They are following in the wake of agencies like M&C Saatchi, Ogilvy, Publicis and TBWA. The battle between PR and advertising is escalating. But the swords and battlefields are swapped for modern warfare. It all happens behind enemy lines. The ad agencies starts thei

  16.06.2010