CAMPAIGNS
Strategically planned and carefully directed communication campaigns shift power. The campaign’s mandate is either to convey information or to influence attitudes. In this context, the success of the campaign rests on strategic actions and creative implementation. Creativity is vital in getting a campaign noticed, while strategy is crucial if it is to be remembered. Geelmuyden.Kiese often works with suppliers of practical tools, for example advertising agencies, to ensure that the creative potential is exploited to the max.Developing a campaign strategy starts with the identification of the powers, attitudes or actions the client wishes to influence. A key success factor is how well the campaign is tailored to meet the communication challenges in the right order. We have considerable expertise in creating and implementing major campaigns, both for private companies and public bodies. With our help, you can increase the chances of your campaign really taking off. Contact us if you would like to know more about how we plan and carry out campaigns.
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BEST IDEA WINS
Two major British ad agencies, Karmarama and BMB, recently announced that they are to open in-house PR agencies. They are following in the wake of agencies like M&C Saatchi, Ogilvy, Publicis and TBWA. The battle between PR and advertising is escalating. But the swords and battlefields are swapped for modern warfare. It all happens behind enemy lines. The ad agencies starts thei
Two major British ad agencies, Karmarama and BMB, recently announced that they are to open in-house PR agencies. They are following in the wake of agencies like M&C Saatchi, Ogilvy, Publicis and TBWA. The battle between PR and advertising is escalating. But the swords and battlefields are swapped for modern warfare. It all happens behind enemy lines. The ad agencies starts thei
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