TANKER
PR OUTLOOK: CHALLENGES AND OPPORTUNITY12.07.2009
No rest for the wicked, nor for the PR pros this spring. The finance crunch again proved there is opportunity in crisis.
Recently, local business press wrote ”The bottom is passed”, presumably this is economist-speak meaning we are on the way back up. For us PR pros, that means new challenges and new players press forward and old ones must demonstrate new initiative.
Effective investor relations and financial communication will be essential now that money goes back into the stock market and companies must show strength and potential. The new media environment of syndication and interwoven paper and online channels requires new advice and consulting. Although not everyone applauds the police as they report new arrests via Twitter, no one can ignore social media. Openness and transparency become disciplines in themselves as organizations prepare for twittering. Incidentally, communication through social media will follow the same route as other technological breakthroughs have done before them Technical and operative abilities are only a competitive advantage until applications and solutions are standardized, at which time strategic understanding takes over.
The Norwegian general election is this year as well. In preparation, the red-green majority has cleared the table of potential troublespots, and what happens then? There is room for all new issues. Expert assistance in public affairs will be highly sought as a new parliament finds its footing, along with what many expects will be a rinsed and cleaned, red-green cabinet. But in majority or minority?
No wonder we are looking forward to the fall and new and interesting challenges.
Dagfinn Fjelddalen
Thoughts
GK RESPONS 
News
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