Geelmuyden.Kiese Will Help Strengthen the Samsonite Brand
Geelmuyden.Kiese is the new PR agency of travel equipment giant Samsonite. Last autumn the company began a search for a new PR partner in Scandinavia. Now the company has chosen to partner up with Geelmuyden.Kiese and House of Communication, Geelmuyden.Kiese’s sister company, which is specialized in lifestyle communication.
– We decided to go with Geelmuyden.Kiese because they are specialists within both travel and lifestyle. Geelmuyden.Kiese met our needs with regards to creativity and efficiency and they showed great enthusiasm for the job at hand, says Jannicke Haga, Scandinavian general manager at Samsonite.
As Scandinavian account manager, Märta Nord from Geelmuyden.Kiese Stockholm will lead the Scandinavian team, which will be delivering both strategic and operational solutions.
– Samsonite is one of the world’s best known companies within travel equipment. It is a very exciting job for us and we see great PR potential in everything from the products to how the company is managed, says Märta Nord.
The team is based on close collaboration between Geelmuyden.Kiese and House of Communication to ensure the maximum utilization of competences. Geelmuyden.Kiese and House of Communication initiated the new project in February.
For additional information, please contact:
Märta Nord, Senior Advisor, Geelmuyden.Kiese Stockholm
Telephone: + 46 070-340 94 42