Nespresso_butiksåbning_aarhus

You Won’t find Nespresso Just Anywhere

There are two kinds of cities in the world. Those who have a Nespresso boutique – and those who do not. The opening of a new Nespresso boutique in Aarhus gained massive media coverage and an overwhelming... 
Syn

Synoptik’s Online Eye Test

A PR launch of Synoptik’s online eye test generated 15,000 visitors to Synoptik’s web site compared to the day before. Task Synoptik launched the online eye test in the spring of 2011. The test is... 
green

Drive Green

30 million readers, listeners and viewers were attentive when the Danish Transport Authority launched the consumer targeted PR-campaign with a simple call to action. This was particularly interesting for... 
Phil

Philips Nivea for Men

The PR-campaign for Philips Nivea for Men was carried out on a Nordic level and was rewarded a Spinnguld Award in the category Best Nordic Campaign. Task: The assignment consisted of doing PR for a grooming... 
Loeb

The Ladies’ Mile

The Ladies’ Mile is Sweden’s largest athletic event for women. The competition started in 1984 and employees at Geelmuyden.Kiese have co-operated with The Ladies’ Mile since 2006. Task: When we received... 
WH

Work From Home Day

With the national «Work From Home Day», Microsoft in Denmark wanted to put productivity and balance on the agenda and at the same time position themselves as part of the solution. Task: Microsoft wished... 
Leksikon

The Great Norwegian Encyclopedia

Over half a million unique users visited Aschehoug and Gyldendal publishing house’s web-based Great Norwegian Encyclopedia one week after the launch. After three weeks, the webpage was one of Norway’s... 
Ryg

We Helped Norway Quit Smoking

Geelmuyden.Kiese’s campaign for Norway’s Directorate of Health and Social Affairs helped Norwegians quit smoking. Public health improved and the tobacco industry received a punch on the nose. Task:... 
Blogg

A life-giving project

Geelmuyden.Kiese’s campaign led to a record increase in the number of blood donors in Norway and changed the attitudes towards blood donation. Task: In 2009, the Blood Bank in Oslo advertised an open... 
News 07.05.2013
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Maria Steno Nominated for Berlingske Talent 100

Admin
Geelmuyden.Kiese’s CEO, Maria Steno, has been nominated for Berlingske Talent 100, which is awarded to young talents in the Danish business world every year.
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Blog 15.05.2013
Camilla thumb

RIP Baroness Thatcher – collective memory loss in social media

Camilla Träff
Social media are often associated with young, hip people with an eye on what’s hot. But there are many examples of the contrary. The latest example is from when Harry Styles, a member of the boyband One Direction, tweeted: "RIP Baroness Thatcher" after Margaret Thatcher's death. Many of his 12 million young followers had no idea who Thatcher was. Last year, there was a similar incident in connection with the 100th anniversary of Titanic's sinking. In social media, many expressed surprise that the vessel actually had existed. The conclusion? Young people may know technology but not always history.
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